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Amarillo Water Treatment – Experience Counts :: Serving the Amarillo, Texas Metro Area Since 1970

In the water business since 1970, the Durham family have been leaders in the Amarillo water industry providing the best available water softeners and drinking water filters for residential and commercial uses.

50 Year In The Making

Servicing residential and commercial systems since 1970, the Durham family has been leaders in the Amarillo area water industry providing the best available water softeners and drinking water systems for residential and commercial uses. Don Durham started in the water treatment business in 1965 while working with Tom Culligan in Illinois. Quickly learning the business and earning top salesman in the area, Don was asked to utilize his knowledge and skills in Amarillo to help establish a new store. Don, the love of his life Helen, and their three children transplanted to Amarillo in 1968 where they soon began to enjoy the Panhandle area and the people in it. In 1970, wanting to do more for the community his family now called home, Don decided to start his own business, Southwest Water Conditioning. With this venture Don taught his soon to be now four children the meaning of integrity. Earning customers trust with a firm handshake and kept promises, Don built his business. In 1990 Don’s youngest son, Chris Durham, began following in his dad’s footsteps learning all he could from him. In 1995, Chris signed under Rayne and started managing the family water business with Don as Director of Operations. Many long-term customers and life-long friends have been made during the 50 year journey. “Rayne has supplied us with the very best water softener equipment for our homes and ranches, and have always done outstanding work before, during and after the sale,” said Robert Owens of Wellington. Saundra James, also of Wellington, says they have used Rayne for at least 20 years. “They have always responded quickly to any problems with our water,” she said. Don Durham is now a great grandpa living at Greenbelt Lake where he enjoys visiting with the summer crowds. “You can’t stop doing what you love,” said semi-retired Don. “Offering people a product that improves their lives brings me great joy, I love my work!” The legacy that Don built remains a trustworthy business that stands behind every product and service offered. As water remains a vital part of everyone’s life, from cleaning homes, bathing and grooming to keeping bodies healthy, Rayne understands the importance and is able to care for customer’s water to these needs. Give Rayne a call and tell them Don sent you!